Creating a Shopify store is a great business opportunity that can earn you a big income. But most new storekeepers drop into overselling and this is just one of the natural yields of that mistake. If you avoid these errors from being repeated you may launch tactically- which will reverberate back to a higher chance at long term success. Here are five crucial mistakes to avoid and how to fix them when you’re starting your Shopify store.
1. Difficult-to-Find Contact Information
It is important to your customers to trust you. You should make this possible by maintaining access. If your company’s contact information is hard to find or entirely nonexistent, it can lead to annoyance and a loss of confidence. Without apparent contact options, customers may not dare make a purchase. They may take themselves off somewhere else to shop instead.
Solution: Make sure your contact information is easy to find. Put your phone number, email address, company address, and working hours (if applicable) prominently on every page. Stick these details in the header and footer of your website, and set up a dedicated “Contact Us” page. The easier you make it for customers to get in touch with you, the more trust they will place in you.
2. Lack of Clear, Detailed, and Engaging Product Descriptions
If your product descriptions are vague or incomplete, potential customers may feel uncertain about what they’re buying. This can cause hesitation and may ultimately lead to abandoned carts. Moreover, well-written and optimized descriptions are important for SEO, helping you appear higher in search engine results.
Solution: Create detailed, engaging product descriptions that highlight key features, benefits, dimensions, and any other important details. Use clear, persuasive language that paints a picture of how the product will enhance your customers’ lives. Don’t forget to include relevant keywords naturally, which will help improve your store’s visibility in search engines.
3. Ineffective Site Navigation
A confusing or disorganized navigation system can lead to frustrated customers. If users can’t easily find what they’re looking for, they are more likely to leave your site and search elsewhere. An intuitive and straightforward site layout is essential for keeping customers engaged and increasing conversion rates.
Solution: Organize your products into easy-to-understand categories and collections. Use clear, concise labels for your navigation menu so that visitors can find what they need quickly. Consider adding a search bar and filtering options to help customers narrow down their choices. Good site navigation not only improves the shopping experience but also contributes to better overall performance of your store.
4. Limited Payment Options
If you limit the payment options on your store, you may alienate a significant portion of potential customers. Many online shoppers prefer using alternative payment methods like PayPal, Apple Pay, or Google Pay rather than traditional credit or debit cards. Offering just one payment method can drive customers away.
Solution: Provide a variety of payment options to cater to a broader audience. In addition to credit and debit cards, consider including popular payment methods like PayPal, Apple Pay, Google Pay, and Amazon Pay. Offering multiple options not only makes the shopping experience more convenient but also helps boost sales by accommodating different customer preferences.
5. Lack of Social Proof or Customer Reviews
Customers trust the opinions of other shoppers. If your store doesn’t feature reviews or testimonials, it may be difficult to convince new visitors that your products are worth purchasing. Without social proof, customers may question the authenticity or quality of your items.
Solution: Encourage customers to leave reviews after making a purchase. You can incentivize reviews by offering rewards or discounts. Positive feedback will help build trust and give new customers confidence in your products. Additionally, sharing customer reviews and testimonials on your social media platforms can further establish credibility and create a positive image of your store.
Conclusion
Avoiding these common mistakes can significantly improve your chances of a successful Shopify store launch. Ensuring that your contact information is easy to find, product descriptions are detailed and engaging, navigation is user-friendly, payment options are diverse, and social proof is visible will make your customers feel more confident in their purchases and establish trust in your brand.
By following these tips, you can set your Shopify store up for success and create a positive shopping experience that encourages return business. Call us today to get started!