If you own a local business in Scarborough, you’ve likely heard about Google Business Profile (GBP)—previously known as Google My Business. GBP is one of the best tools to boost your business’s visibility online, especially for local searches.
When people search for businesses near them, like “best coffee shop in Scarborough,” having a GBP listing can help your business show up on the first page of Google. Not only does it help people find you, but GBP also offers free features to promote your business.
One of the most valuable features is Google Business Profile posts. These posts are like little updates or ads you can add to your profile, helping you connect with customers.
What Are Google Business Profile Posts?
Google Business Profile posts are updates you can share on your GBP profile to inform customers about your products, services, events, or offers.
It is just like your social media profile – you get to include text, photos, videos and even links that would take customers straight to your website or landing page.
These posts will appear in Google Search and Google Maps when prospective customers view your business profile. For instance, if someone searches for “Scarborough bike shops”, then clicks on your listing, he can check out any new updates from the last time it was updated live.
Why Should You Use GBP Posts?
Using GBP posts has several benefits for your business, such as:
Your brand’s advertisement
Google doesn’t charge any fees for these posts. That makes it a great way of getting the word out about your business without spending money at all.
More customers to reach
Coogle makes your business more visible in Google searches. More people will be able to find you. If you’re having a sale or exciting news, a post can help quickly spread the message.
Trust-building and branding
Sharing updates or useful information can create a sense of trust in your customers. It demonstrates that you’re active, reliable and engaged within the community demonstrated by every member of our staff.
Your publicity is localized
GBP posts get into your local SEO. This will make it easier for customers to find your business when they search on related words.
Interact directly with your customers
You can post pictures, video clips and updates to catch people’s attention and keep them interested in your business.
Types of Google Business Profile Posts
There are four main types of GBP posts you can create:
1. What’s New Posts
These posts are great for sharing general updates about your business. For example:
- Announcing new products or services
- Changes in business hours
- Fun facts about your business
Example: “Exciting news! We’ve added vegan options to our menu. Visit us today!”
2. Event Posts
Hosting an event? Use this post type to let people know. You can include the event name, date, time, and location.
Example: “Join us this Saturday for a free yoga session in Scarborough! 10 AM at the community park. Bring a mat!”
3. Offer Posts
Promote discounts, deals, or special offers. These posts include a clear call-to-action (CTA) like “Claim this offer” or “Shop now.”
Example: “Get 15% off all online orders until Jan 31! Use code WINTER15.”
4. Product Posts
Showcase your products by adding descriptions, photos, and even prices. This is perfect for retailers or businesses selling physical items.
Example: “New arrivals! Check out our stylish winter coats, starting at just $79.99.”
How to Create a GBP Post
Creating a post is simple:
- Log in to Your GBP Account
Go to your Google Business Profile and log in with your credentials. - Navigate to the Posts Section
On the left-hand menu, select the “Posts” tab. - Choose Your Post Type
Pick the type of post you want to create: What’s New, Event, Offer, or Product. - Add Content
Write a catchy headline and description, upload a photo or video, and include a call-to-action (CTA) button like “Learn More” or “Buy Now.” - Preview and Publish
Double-check your post for typos or errors. Once you’re satisfied, click “Publish.”
Where Do Customers See GBP Posts?
Your GBP posts appear in several places, depending on how people search for your business:
- Google Search
On desktop, your posts show up in a carousel on your business’s knowledge panel (the box on the right side of the search results). - Google Maps
In the Google Maps app, your posts appear under the “Updates” tab of your profile. Customers scrolling through the “Overview” section may also see your latest updates. - Mobile Search
When people search for your business on their phones, your posts appear in a feed-like format under the “Updates” tab. - Follower Updates
Customers who follow your business on Google can get notified when you post something new.
Best Practices for GBP Posts
To make the most of GBP posts, keep these tips in mind:
- Use High-Quality Images
Make sure your photos or videos are clear and visually appealing. - Write Clear and Concise Text
Keep your posts short and to the point. Mention the most important details in the first sentence. - Add a Call-to-Action
Encourage people to take action, like visiting your store, calling you, or clicking a link. - Be Consistent
Post regularly to keep your profile fresh and engaging. - Keep SEO in Mind
Use keywords your customers might search for, like “Scarborough bakery” or “local cleaning services.”
Final Thoughts
Google My Business (GMB) posts can make companies in Scarborough look different on line altogether. Whether you’re promoting an event, offering an exclusive deal, or just being linked with your clients, these articles make it easy to communicate with customers.
Use this free feature to increase your online visibility, and build trust from local people. Create GBP posts today to make your business shine on Google! For any assistance, feel free to contact the experts at StrategyWeb.